Job Description
Job Requirements
Education:
Diploma, Associate’s degree
Work experience:
5 years
Language skills:
English
Job Summary
Salary:
KES 150000 – KES 200000
jobs.content.salary_pariod:
Monthly
Contract Type:
Full time, Fixed term
Job Purpose
As a Graphic Designer, you will play a crucial role in both above-the-line (ATL) and below-the-line (BTL) responsibilities, contributing to the conceptualization, design, and execution of various projects that elevate our brand and engage our audience.
Responsibilities
Responsibilities:
Above the Line Responsibilities:
- Conceptualize and develop creative ideas based on client briefs, project objectives, and target audience preferences.
- Design visually appealing graphics for print materials including brochures, flyers, posters, business cards, packaging, and signage.
- Create engaging graphics for digital platforms such as websites, social media, mobile apps, and multimedia presentations, considering user experience and interactivity.
- Develop visual branding elements including logos, color palettes, typography, and brand guidelines to reflect the company’s identity and values.
- Select appropriate typefaces, fonts, and typography styles to enhance readability and visual hierarchy in designs.
Below the Line Responsibilities:
- Edit, retouch, and manipulate photographs and illustrations using image editing software to achieve desired visual effects.
- Collaborate closely with clients, stakeholders, and team members to understand project requirements and present design concepts for feedback.
- Develop online marketing materials for use on the company website and social media platforms, ensuring consistency with brand identity and message.
- Iterate on designs based on client input to ensure alignment with project goals and expectations.
- Stay updated with emerging design trends, tools, and technologies to maintain relevance and enhance skills.
Qualifications
- Bachelor’s degree in communication added advantage.
- Diploma in Graphic Design & Certificate in sales and Marketing
Experience
- A minimum of 5 years of experience in the role, preferably within the home appliances, PR agencies, Marketing Agencies or related industry
- Proven experience as a Graphic Designer or similar role with a strong portfolio
showcasing creative design work.
Knowledge
- Proficiency in Adobe Creative Suite
(Photoshop, Illustrator, InDesign, etc.). - Strong understanding of design
principles, typography, and layout composition. - Excellent communication and
collaboration skills. - Ability to work on multiple projects
simultaneously and meet deadlines.
Skills
- Excellent communication Skills
- Detail-oriented with a keen eye for aesthetics and visual consistency.
- Excellent Organization skills and ability to work under pressure
- Good networking and Influencing skill
Personal Attributes
- Innovative Mid set
- Dynamic and Adaptability
- Result oriented
Interview Type
In person – To undertake a Design Case Study